Nentuaby's Tumblr — digital-femme: Comic strip by Kris Straub

April 1st! This has to be a planted story as part of the site's brand strategy, right? My first thought was they were trying to polish up the brand a bit for a sale, but given the specific remarks and overall thrust of "Gen Z likes this site because it's impossible to monetize", I think the appeal is more to advertisers, to point out that the site's niche appeal also makes it a hard-to-reach but potentially lucrative market. (I note that it does not mention that the site has a high rate of adblocker use and a tradition of hazing brands that try to engage directly via accounts, which is, uh, the other side of that coin.)

Anyway I don't know if that's going to work -- I love the the nostalgic reboot of "millennials destroy everything" but the actual thesis is more like "the one platform that industry best practices didn't ruin." Nonetheless, I'm a fan of this type of effort simply because Tumblr's core challenge is finding some way to continue tricking people into pouring good money after bad, and who knows, maybe this will help.

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#images#sherlock holmes#sorry i don't turn rabid and marry the prettiest girl in sight at the push of a button my dear watson

Watson is like "of course I proposed marriage to a girl I met two days ago, I'm normal and make rational decisions"

#I read this part just the other day#He literally proposes within two days it’s crazy

Every Sherlock Holmes remake that tries to make Watson the straight man does him a great injustice. Mfer is a total madlad. Everyone's like "oh he's not addicted to hard drugs and doesn't do chemistry experiments in his bedroom for fun" there are subtler ways to be completely unhinged.

The thing is, Watson may or may not instigate the Situations & Shenanigans, but he voluntarily spends most of his Sherlock Holmes, who DOES!

““Normal”“ people do not do that.

Watson will show up at Holmes' place and be like "are you doing any investigations of super weird shit today" and Holmes will be like "yes I am cornering this dangerous mass murderer, you should come and bring your gun in case anyone tries to shoot us" and Watson will do it without question, thinking "I'm so glad he's got something wholesome to distract himself with so he doesn't take more cocaine".